Your Online Project Questionnaire:
Background & Goals
will be the main contact from your company to
oversee this project? Please list name, phone
number(s) and email address.
provide a brief corporate and industry description.
Include contact information and a description
of the group who will be working on the project.
briefly describe what your company does.
long have you been in business?
many employees do you have?
are you located?
you have a current website? If so, what is the
is the mission statement or summary of your project?
are the basic goals of this project? (e.g., branding/identity
reinforcement, improved access to information,
direct sales, corporate communication, online advertising / marketing, search engine ranking,
special functionality, etc.)
you have an idea of what the site architecture
will/should be? (e.g., About Us, Products, Services,
Contact Us, etc.)
you need a logo/brand developed?
are your schedule requirements?
is the budget for this project? Is there an acceptable
budget range or a not to exceed figure based
on the level of services? Please explain.
you have an advertising budget
its entirety, the site will consist of approximately
how many pages?
II. Audience, Content, and
you have a clear understanding of your target
market? Age groups & demographics?
How do you want your brand perceived?
you have a Content Document which has copy for
each page written?
will content/copy come from for each page of the
site? Will it be new, repurposed, or both?
you need strategic messaging and/or copywriting
you have imagery and graphical assets ready or
available for direction ?
you need strategic imagery and or graphical assets
often will you add new content?
will update the content?
Will you need a webmaster
advanced functional requirements do you believe
to be necessary? (e.g., password protected areas,
download areas, database, ecommerce, etc.)